Giant, Half-Naked Beckham Stalks England
It’s either a dream come true or a nightmare, depending on your feelings about David Beckham in his skivvies. This week huge images of the soccer player modeling underwear were stalking England’s green and pleasant land, thanks to a spectacular digital out-of-home promotion that saw them projected onto the famous white chalk Cliffs of Dover.
The images, showing Beckham in boxers, briefs, and boxer-briefs from his new “Bodywear” underwear line at H&M, were several hundred feet tall and clearly visible to airplane passengers arriving in England, and supposedly even across the English Channel in France. The Sun tabloid cleverly redubbed the national landmark the “tighty white cliffs of Dover.”
Although some naysayers complained that the stunt was “offensive” and even “irresponsible” -- perhaps for distracting pilots? -- the overall response in British social media and the press seems to have been predictably positive in all the right demos. No reaction yet from the Queen; I can only hope it’s something along the lines of “We are amused, and slightly titillated.”
The real achievement, of course, is in the technical details: the rough, craggy faces of the Dover cliffs are far from an ideal projection surface, which doubtless required some 3D fine-tuning to make the images cohere. There’s also the issue of where the images are projected from: in the images circulated on the Web, it appears as if the projectors were located on boats or barges stationed just offshore, which in turn raises the questions of power supply and platform stability in the sometimes-choppy English Channel.
Recent Digital Outsider Articles
-
DOOH Shines In Emergencies May 24, 1:50 p.m.
While digital billboards still face plenty of opposition in some locales, their advocates have one argument ...
-
NCM Upfront, Screenvision Unveils Emerging Filmmaker Series May 17, 2:32 p.m.
There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible ...
-
After Slow Second Half In 2012, Global DOOH Picking Up In 2013 May 12, 4:20 p.m.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, ...
-
Cinema Advertising Gets Interactive, Mobile April 26, 7:22 p.m.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, ...
-
China Will Drive Global DOOH Growth April 19, 4:52 p.m.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in ...
-
Quividi Powers Amscreen in Europe April 12, 5:17 p.m.
Facial recognition technology, which made a big splash a couple years ago but has been slow ...
-
Clear Channel Unveils Huge Screens At Denver Airport April 5, 4:28 p.m.
Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced ...
-
SoloHealth Kiosks Coming To Safeway March 29, 5:58 p.m.
SoloHealth is bringing its SoloHealth Stations -- interactive kiosks that provide users with free health screenings, ...
-
MTA Rolling Out Digital Touch Screens In Public Phone Kiosks March 22, 5:44 p.m.
The Metropolitan Transportation Authority, which operates one of the largest public transportation systems in the world, ...
-
Phizzle Integrates Social Media Into DOOH Advertising March 15, 6 p.m.
Digital out-of-home and social media go together naturally, especially in settings like sports events, where large ...
Be the first to comment on "Giant, Half-Naked Beckham Stalks England"
Leave a Comment