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Web Users Thwart Sites' Efforts To Collect Personal Information (WSJ)

  • , Monday, March 22, 2004 12 AM
Washingtonpost.com has required user registration since last month, joining a growing number of online publishers that have started asking their readers for personal information like location, age, gender and occupation. The reason: Sites generally can charge advertisers more for the ability to reach a targeted audience. But people derail that goal by intentionally falsifying their user information. They fear that Web sites will sell their details to junk e-mailers, and resent the time it takes to enter the information.

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