Yahoo Loses Another Ad Exec
Another day, another Yahoo exec is heading for the door following Marissa Mayer’s appointment as CEO. Jim Heckman, Yahoo’s SVP of strategy, is out, AllThingsD reports. “This one
was very much expected, as Heckman was closely tied to former interim CEO Ross Levinsohn.” Longtime Yahoo exec Levinsohn said he was leaving, last month, after being passed over for
Yahoo’s top job by Mayer. Heckman joined Yahoo in mid-2011 after it acquired his 5to1 ad start-up. Since then, he has worked on various ad and media deals, including a plan to tie Yahoo’s
ad-selling operations with rivals Google, AOL and Microsoft.