• Forbes, Tuesday, August 7, 2012 9:10 AM

President Obama's ads calling out Mitt Romney for refusing to reveal income taxes might hurt both  Romney’s reputation and Brand Obama. The President’s campaign has spent nearly $100 million on television commercials so far, outspending Mr. Romney by 5-1, and even 8-1 in some battleground states. But Forbes contributor and marketing consultant Avi Dan says Obama and Romney now have the lowest public esteem of any two presidential candidates since such polls began. A recent poll found that both candidates were viewed “very negatively” by a record high numbers of voters. When asked whether the president and Romney are the best two people to be running for President, 67% responded “no.”

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