Oz Advertisers Set To Vet Facebook Posts
The Advertising Standards Board has declared that third-party posts that appear on company Facebook pages constitute advertising, and must therefore comply with ad industry guidelines and Australian consumer law. The onus will be on advertisers to vet posts or comments. Said Alina Bain, the director of regulatory affairs at the Australian Association of National Advertisers, "The question is how that can be best achieved without destroying the integrity and spirit of social media. That's a challenge that faces anyone, whether that be a media company, an advertiser, a blogger, whoever."