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Recent Marketing Daily Articles

• 4 Types Of Marketing Cultures: How Fast Is Yours?  May 20, 9:16 a.m.
  Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ...
• United Expands Loyalty Program To Businesses  May 19, 10:13 p.m.
  United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ...
• Champs Taps Westbrook For Ad Push  May 17, 4:52 p.m.
  When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ...
• Strategic Vision: Domestics' Strong Showing In Quality  May 17, 4:47 p.m.
  For several years there has been convergence in the automotive market. No, we're not speaking of ...
• Athenos Unleashes 'Cooking With Yiayia' Campaign  May 17, 9:48 a.m.
  Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ...
• Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's  May 17, 9:07 a.m.
  For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ...
• Hanes Aims Destruction Videos At Gen Y  May 16, 11:25 p.m.
  In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ...
• FirstBank Expands Ad Campaign  May 16, 11:11 p.m.
  FirstBank is extending its TV advertising for the first time outside of its home state of ...
• Jennie-O Partners With 'Recipe Rehab'  May 16, 1:07 p.m.
  Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ...
• 2 Audiences, 2 Approaches For Samsung Monitors  May 16, 12:27 p.m.
  When we get consumers to shell out money for high-end computer monitors, it’s important to give ...