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IOC Content With Labeling Of Olympics
- Red Rocket Media , Wednesday, August 8, 2012 1:23 PM
The International Olympic Committee has claimed it has ‘no regrets’ over dubbing the 2012 games ‘the first social media Olympics’, Marketingweek.co.uk reports. An IOC spokesman, Mark Adams, said “IOC media channels have about 15 million fans and it is actively encouraging people to engage with the Olympics via Twitter and Facebook.”
