Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys
Digital Generation, which offers a campaign management platform, has an arrangement with Nielsen to integrate multiple measurement tools into its system for TV and online video buys. The Nielsen
products to be melded into the DG platform include the core TV ratings and the fledgling Online Campaign Ratings.
No money is exchanging hands between DG and Nielsen. Nielsen is
gaining rights to use DG encoding capabilities to better track commercial airings, while DG gains access to Nielsen data for the first time.
“Nielsen gives us the de facto
standard in the industry when it comes to ratings and performance,” said DG head of analytics George Musi.
With the acquisition of MediaMind Technologies last year, DG has been
working toward building a single platform for planning, buying and analytics for both TV and online inventory.
Other Nielsen products to be integrated into the DG platform include
cross-platform campaign ratings, KeepingTrac, Sigma and NetView.
DG has recently announced deals with WPP’s 24/7 Media, the Media Kitchen and OMG. OMG will integrate DG and
MediaMind capabilities into its platform globally.
Steve Katelman, an OMG executive vice president, stated that the arrangement brings "a natural partner for us as we gravitate
towards integrating second screen experiences … we will bridge the offline and online worlds with their solutions.”
Recent MediaDailyNews Articles
-
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ...
Be the first to comment on "Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys"
Leave a Comment