Oreo Celebrates Mars Landing With Red Cookie
Ad Age, Wednesday, August 8, 2012 9:40 AM
It will be less controversial than the rainbow cookie, unless you're a conspiracy theorist about NASA. Oreo and DraftFCB New York are adding a new shot to the "Daily Twist" campaign, which uses the black and white cookie to recreate major world events in daily photographs. This time, the photo shows red creme on the cookie, with tire tracks rolling across it, to commemorate the landing of the Mars Rover. A disclaimer under the image says the cookie is "currently unavailable."
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