Ovaltine Facebook App Turns Kids' Quips Into Art
Ovaltine has launched a Facebook app, dubbed “Quotagraph,” that lets moms readily turn their kids’ verbal gems into digital art.
To use the app, a mom simply types in the quote, the child’s name and age, a description of the moment, and her own first name and last initial, then chooses a design template to showcase the quote.
The app -- which also enables users to save and share the art via Facebook, Pinterest and Twitter -- is designed to give moms new reasons to think of Ovaltine by offering them a tool that they can find nowhere else, and to contemporize the more than 100-year-old brand.
The app will be promoted through a campaign that includes flash banners on sites targeted to moms and outreach to mommy bloggers.
“Ovaltine’s brand promise is: We help you check off the box for nutrition, so you can focus on living in the moment with your child,” says Jim Sollisch, VP and senior creative director for Cleveland-based agency Marcus Thomas, which created the app and campaign.
“Brands today have to do more than craft messages -- they have to provide utility and value to consumers,” Sollisch adds. “Our research showed that Moms are very cued into the things their kids say, as signposts of kids’ emotional and social development, but they’re constantly bemoaning the fact that they can’t quite remember all of the adorable, brilliant, insightful things their kids say. There are plenty of tools for capturing kids’ visual moments, but up to now, none for capturing the words. Quotagraph is like Instagram for words.”
Launched in the early 1900’s, Ovaltine has just recently ventured into social media. The brand launched a Facebook page in April, quickly generating 200,000 “likes” through a free sample promotion. Through fan sharing/buzz, likes have grown to nearly 218,000 in about three months currently.
The campaign promoting the Quotagraph app launches next week.
Recent Marketing Daily Articles
-
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ... -
Barbasol Writes The Book On Manliness June 16, 5:22 p.m.
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ...
Be the first to comment on "Ovaltine Facebook App Turns Kids' Quips Into Art "
Leave a Comment