Out to Launch

by Amy Corr, Aug 8, 2012, 3:02 PM

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A rooftop wedding is nice, but what about saying your vows on a mountaintop? A groom navigates rough terrain in style with his Nissan Patrol. The video, airing in Russia, begins with a man driving on a paved road. With the help of his GPS, he turns down a dirt path, heading upward through trees and rocky terrain. Interspersed within are shots of men and women wearing high-end fashion. The man makes it to the mountaintop just before sunset, where his bride, wedding guests and orchestra await. Watch it here, created by TBWA/G1 and TBWA/Moscow and directed by Bruno Aveillan.

Amdro’s TV spot about a woman crazed over an ant infestation reminded me of some lyrics by the eloquent Britney Spears: “You say I’m crazy, I got your crazy.” This homeowner is crazy. Once ants unexpectedly overtake her home, she goes off the deep end, writing the same phrases repeatedly in her diary, until she runs out of room and writes phrases on herself. The spot ends with the woman spreading Amdro outside her house to prevent ants from entering. See the ad here, created by Saatchi & Saatchi and directed by Rob Zombie.

Am I having fun reliving the ‘90s through Old Navy commercials? Why yes, I am. Promoting $10 and under back-to-school specials, the ad stars Jason Priestly and Gabrielle Carteris. The pair plays teachers at a school where students are taken aback by a new girl and her new outfits. In actuality, the girl isn’t a new student, but everyone thinks she is, thanks to her rockin’ new wardrobe that has the boys crushin’ and the girls jealous. When Priestly and Carteris critique the girl’s wardrobe in the hallway, Carteris also whispers, “And I love you,” a throwback to the duo’s days on “90210.” Can the next ad star Debbie Gibson and Tiffany? Please? Watch the ad here, created by CP+B.

Sometimes, you need to look at running as a game in order to get through a tough run. Nike+ launched “Run Your City,” which views running in just that fashion: a video game. Nike+ helps runners measure, map and track runs, including elevation levels. A runner begins her workout by running on a sidewalk. She quickly segues on to an elevated level, reminiscent of a video game field. The runner then sprints through buildings, past exploding manhole covers, all while her distance and elevation levels are recorded. See it here, created by Wieden+Kennedy Portland.

Colle+McVoy created an amusing PSA for the Recreational Boating & Fishing Foundation that helps viewers determine whether or not they need a fishing license and boating registration. Unless you are a pelican, bear, have webbed feet or use your feet as fishing hooks, then you need a license and registration. Money collected goes to local conservation efforts to maintain fish populations, boat landings and water quality. Watch it here.

 

I’m a sucker for a good deal, but the guy buying tires in an ad for Indy Tire and Auto Service has me beat. The man paid so little for his tires that he feels inclined to buy more since the cost is so low. Determined to find a use for the extra tires, the man uses one for his wheelbarrow. His wife wisely vetoes the use of jumbo tires on their child’s tricycle. Watch “Wheelbarrow” here, created by HendrixRaderWise.

 

Random iPhone App of the week: Tempt your significant other with a naughty pic of yourself with Sir Richard’s Pretty Please App. This takes photo sharing to a different level. If the recipient promises to handle a specific task -- like vacuum, get off the couch, mow the lawn or do the dishes – he is rewarded with a photo that will automatically be deleted in a time frame customized by the sender. TDA_Boulder created the app, available for free in the App Store.

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