The magazine with the third highest circulation in the U.S. -- video game pub GameInformer -- "increased its paid circulation more than any other U.S. magazine in the past year by tying subscriptions to discounts" with its owner, "GameStop, the world’s largest specialty video-game retailer," writes Kelly Blessing. Though many other magazines were reporting double-digit circulation drops in the latest Audit Bureau of Circulations figures, GameInformer's circ jumped 37% from a year earlier, moving past Better Homes & Gardens on the list of top mags.