The Whole Story: Moms, Radio And Recency
Radio has been such a major part of our lives for so long that it’s easy to take it for granted. This USA TouchPoints analysis looks at how exposure to radio correlates with a range of
life activities throughout an average day of American moms. The findings tell a long tail indeed.
The cross-section of activities accompanied by radio listening by at least some moms illustrates the extent to which daily life is led to it’s own soundtrack. Whether talking and chatting with others, commuting, eating, working, doing housework, radio has a presence.
This ubiquity of location and social setting is perhaps matched only by mobile media, where it is almost certainly more readily expected to be found. This proximity to such an array of activities provides a platform for leveraging the recency effect in relation to things like shopping, time with children etc.
This analysis clearly supports other research that points to the correlation between time spent in the car and time spent listening to the radio.