Citroen Makes First Crowd-Sourced Car

Brand-e.biz , Thursday, August 9, 2012 10 AM
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Citroen has unveiled what it claims is the UK’s first crowd-sourced car in the shape of the C1 Connexion, whose specs were determined from the 24,000 configurations posted by consumers on the car brand’s Facebook page. On launching the crowd-sourcing app back in April, Citroen said the C1 Connexion would be a car “created for the Facebook generation, by the Facebook generation.”

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