NFL 'Back To Football' Drive: Eli, Serena, Nike
NYSportsJournalism.com , Thursday, August 9, 2012 10 AM
Back to school? How about back to the gridiron, with the NFL ramping up excitement in the coming season with a multi-media effort that includes Serena Williams, Eli Manning and a jaunt with New York Road Runners through Central Park prior to the Giants-Dallas Cowboys 2012 opener.
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