Q&A: U.S. Basketball Follows Yellow Brick Road
NYSportsJournalism.com , Thursday, August 9, 2012 10 AM
As the men's hoops team continues to strive for a gold medal at the 2012 Summer Games, partners such as Burger King, Jeep, Right Guard, Gatorade, Nike and 24 Hour Fitness have supported with the most intense efforts in USA Basketball history. That could have a major impact on the NBA's future marketing plans, including the real possibility of ads on uniforms in 2013. Q&A with Aaron Ryan, NBA global marketing and partnerships.
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