PPC From A To Z
PPC Hero, Thursday, August 9, 2012 12:01 PM
Kayla Kurtz runs through the alphabet providing basic insights for paid-search campaigns. The list may seem a little simplistic, but many marketers might find a few tips they forgot to review. For example, "V for View-Through Conversions" explains how counting view-through conversions can add the same value as click-through rates, because they contribute to the overall goal.
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