VHI Adds Social Elements To 'Pop Up Video'
Lost Remote, Thursday, August 9, 2012 4:04 PM
In the second season of the reboot of its iconic "Pop Up Video" show, VHI has added social features to its "Create Your Own Pop-Up Video" Web app by enabling users to collaborate with friends on their video and embed it on Facebook. "This is a prime example of our storytelling without borders strategy which looks to engage fans before, during and after show…and even between seasons," notes Dan Sacher, VHI's senior vice president of digital.
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