Apple Ads Hit Low
Brand Channel, Friday, August 10, 2012 10:20 AM
The "Apple Genius" ads that debuted the first weekend of the games featuring youthful employees were bashed. Ken Segall, a former Apple creative who wrote the book, Insanely Simple: The Obsession That Drives Apple's Success, weighed in on his blog: "Sure, Apple has had a low point or two in its advertising past — but its low points are usually higher than most advertisers' high points. This is different. These ads are causing a widespread gagging response, and deservedly so. I honestly can't remember a single Apple campaign that's been received so poorly."
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