Stride Gum Mint Goes Apple
New York Times, Tuesday, August 14, 2012 10:40 AM
An inspired rip-off of the Apple mien, Stride gum has created an Apple for Mint. Starting with a billboard in SoHo right near the Apple store, displaying only a date, “08.13.12,” and clues seemed to point to Apple. The effort, via the London office of Wieden & Kennedy, includes an ad for Mintacular gum that plays with Apple's product iconography on The Onion and the Stride Facebook page, which has three million followers, and on YouTube.
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