• by Gavin O'Malley  @mp_gavin, August 14, 2012

Aiming to scale its online video tracking, measurement and ad services, Visible Measures just raised $21.5 million in new capital.
 
This latest round was led by DAG Ventures, along with Condé Nast owner Advance Publications, General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital and Commonfund.
 
On the news, Brian Shin, founder and CEO of Visible Measures, boasted that the company is on track to surpass 300% revenue growth for the second year in a row.
 
Going forward, Shin said his vision is “to power [video ecosystem] with our massive, exclusive video data-set and analytics platform.”
 
Founded in 2005 as an analytics firm, the company launched an ad platform, Viewable Media, last year. Clients include P&G, Ford, Goldman Sachs, Microsoft, and Unilever, along with media agencies such as Starcom MediaVest Group, Zenith-Optimedia, GroupM and Omnicom.
 
Shin said he and his team will use the new funds to improve their offerings and expand their client list.
 
Along with brands, Visible Measures works with publishers to boost their video monetization efforts with “choice-based” video ads. Publishers clients include Condé Nast, Rodale, Kiplinger, RealClearPolitics and Deca.
 
Having raised more than $65 million to date, the company most recently picked up another $13 million last September.