How Much Brands Spend On Logo Redos
Business Insider , Wednesday, August 15, 2012 8:55 AM
One of the most important parts of a company's branding strategy is choosing the right logo. Stock Logos has compiled a list that reveals how much Coca-Cola, Nike, BP, and other companies spent creating their logos. Twitter bought rights to Twitter bird for $15 on iStockphoto. Artist Simon Oxley, a British citizen living in Japan, might have only received $6 for his work—without a credit. However, the bird has undergone a recent makeover. The Nike Swoosh? Thirty-five bucks to an art student.
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