Rodale Revives 'Best Life' Mag, Dead Since 2009
Women's Wear Daily, Thursday, August 16, 2012 2:46 PM
The folks at publisher Rodale seem to believe in reincarnation. The company is "testing the waters," according to editor in chief Steve Perrine, and reviving the upscale men's magazine Best Life, with an issue set for this fall, and another planned for spring."The timing of Best Life’s return (it folded in May 2009) is due to a few factors, including the rise of luxury advertising and resurgence in the men’s fashion business," writes Amy Wicks.
So far the book favors fashion and luxury advertisers, "from Cartier to Ralph Lauren to Calvin Klein," according to publisher Ronan Gardiner.
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