Nissan, Second City Drive Facebook Pathfinder Campaign
Nissan announced it will partner with Second City Communications for a social media campaign in which fans will offer suggestions for musical improv videos touting the 2013 Nissan Pathfinder. The "An Improv-tastic Road Trip" videos will be created by Second City, the Chicago comedy troupe, and air for 12 hours on Nissan Pathfinder's Facebook page August 20.
Beginning at 8 a.m. on that day, fans can suggest ideas for the music videos, which will begin running at 11 a.m. Fans providing suggestions will be entered to win a trip to see The Second City in Chicago or Toronto. The music videos will include various music genres, such as country, rock, hip hop and pop. Tom Yorton, CEO of Second City Communications, promised the campaign would be "fun, energetic and bold."