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Recent Marketing Daily Articles

• Fat Tire 'Pairs Well With People'  May 24, 12:49 a.m.
  New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ...
• Mobile Important For Hispanic Shoppers  May 23, 5:10 p.m.
  Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ...
• CoreBrand: Brand Favorability Low   May 23, 4:33 p.m.
  Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ...
• Ford Launches European Campaign  May 23, 1:36 p.m.
  Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ...
• Study: Social Media Driving CSR   May 23, 11:32 a.m.
  With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ...
• Mondelez Goes Social, AR In Band-Tour Sponsorship   May 23, 8:14 a.m.
  In two firsts for the company, Mondelez International is using a fan as a social media ...
• Beer Category Grows Most In Brand Rankings  May 23, 12:40 a.m.
  Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ...
• Saks Soars; Target Misses   May 22, 6:10 p.m.
  It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ...
• Cricket Makes More From Less  May 22, 4 p.m.
  Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ...
• Seattle's Best Promos New Drive-Thru Format   May 22, 3:43 p.m.
  Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...