Boler-Davis: GM Must Win Customer Service Crown
Automotive News, Friday, August 17, 2012 10 AM
Alicia Boler-Davis is moving up fast at GM. The engineer, an18-year GM veteran, and the first African American female plant manager there, this year became VP of U.S. Customer Experience and then Global Quality Chief. She has now been charged with designing a system to make General Motors win on the customer service front -- and not versus just automakers, but for all industries. She says one way to get there is to ensure GM customers understand how their vehicles work from nuts to bolts and buttons to advanced infotainment systems. Check out the video interview at the jump.
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