Comcast Users Heavy Olympic Streamers

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Comcast customers accounted for almost one-third of all subscribers who signed in to watch NBC’s Olympic coverage online. Its 31% figure topped the access levels at all other cable, satellite and telco TV operators.
 
With control over NBC, Comcast had an incentive to attract subscribers to NBCOlympics.com. Comcast also said Xfinity customers viewed more live online streams than the national average, based on an index that was 43% higher.
 
Comcast took steps to make the access process easier by eliminating the need for verification for customers with both Xfinity TV and online services when watching in their homes.
 
Of the streaming video amount (live and on-demand) watched by Comcast subscribers, 32% was done via mobile -- smartphones or tablets. Levels were mostly higher on weekends.
 
Yet there is some evidence that ample  viewing was done at work as the remaining 68% used PCs, with peak levels between the hours of 11 a.m. and 2 p.m.
 
While watching TV, the smartphones and tablets played another role as consumers used them in massive amounts as a remote control to switch between channels with London coverage.
 
Comcast had wanted the opportunity for live viewing online of thousands of sports events as a way to boost interest in TV Everywhere possibilities.

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2 comments on "Comcast Users Heavy Olympic Streamers".

1. Darrin Stephens from McMann & Tate
   

   commented on: August 17, 2012 at 2:29 p.m.
   I presume the source of this information is Comcast. How special. Is there any independent verification?
2. Nicholas Schiavone from Nicholas P. Schiavone, LLC
   

   commented on: August 17, 2012 at 4:30 p.m.
   Excellent question, Darrin. It seems we are adrift, yet again, in a sea of "unsourced" data intended to impress. There is "research to show" and "research to know." Journalists should not enable the former and ignore the latter. It is the obligation of MediaPost Publications to seek out and report the original sources for all data published so that the reader is able to determine whether he/she is looking at PR or News. Thank you. Now, what say you Mr. Goetzel?

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