• NBC News, Monday, August 20, 2012 11 AM

Not all of the best-known brands are youngsters like Apple and Nike. Many with the most valuable brand equity include some of the country’s oldest companies, as 24/7 Wall St. discovered in its survey of America's oldest brands.

American Express, Coca Cola, Heinz and Jack Daniels are all over a hundred years old. Remington does not make the same rifles it did in 1848, but the current models are continuations of the brand’s core product. Brooks Brothers is also over 150 years old. Such brands continue to be well-regarded by consumers. Remington rifles are among the best made in the world. Tiffany silver is still considered the “gold standard” for products in its category. Each of these products may have different competition than a century ago, but continues to be relevant in the current industry.

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