Online Media Star Of Political Conventions
The Wall Street Journal, Monday, August 20, 2012 10:07 AM
When Republicans convene next week in Tampa, Fla., and Democrats the week after in Charlotte, N.C., major broadcast networks, as well as Politico and HuffPo, will provide extensive, often live coverage of events. There will be gavel-to-gavel coverage – just not on TV. Marc Burstein, senior executive producer for special events at ABC News, predicts “we are going to reach millions more viewers in ways other than just television." ABC’s partnership with Yahoo has greatly expanded its digital reach. Time magazine has formed a partnership with Foursquare.
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