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Five Challenges For Global CMOs

  • Forbes, Wednesday, August 22, 2012 9:23 AM

In a global study on how prepared marketing chiefs are for technology and social changes, SapientNitro found that 15% of senior marketers feel prepared to deal with the rapidly changing consumer, and just 8% believe agencies are succeeding in their support of global brands. At the link, the five big challenges in the six-month research study of 114 CMO-level marketers.

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