Facebook Rolls Out Ad Tuturial Program
Announced back in June, Facebook on Wednesday rolled out widely Facebook Studio Edge, an online tutorial program to keep ad agencies up to speed on new Facebook products and best practices. Building on Facebook Studio, showcasing top campaigns, the new offering provides self-guided courses focused on topics related to apps, Pages and ads. Each course takes 10-15 minutes to complete and users can earn “recognition” badges as they progress through course modules. Now there's an incentive for passing.
At launch, Facebook Studio Edge will be open to agencies within the major holding companies and select independent agencies. Facebook said it will grant more access on a rolling basis and anyone can request an invitation through the site at facebook-studio.com/education/index.