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Ex-Audi Exec Looks To Reshape Infiniti
- Detroit Bureau, Thursday, August 23, 2012 9:34 AM
It has been around for over 20 years but Infiniti still hasn't hammered down a clear image in the luxury world. But with the Nissan-owned brand having moved its headquarters from Japan to Hong Kong and brought in former Audi executive Johan de Nysschen as it new global chief executive, that may change. He says his challenge is not unlike what he faced at Audi. “My goal is to unlock the potential of this brand,” de Nysschen told TheDetroitBureau.com during an interview in Pebble Beach, Calif. prior to the annual Concours d’Elegance. “One of the things I bring to the table is, I’m willing to challenge” the established order.
