Hallmark Channel Updates Logo, Tagline

Hallmark Channel is changing its logo and tagline to show that it is growing "beyond the movie of the week genre for which it has become known," writes Lesley Goldberg. Starting Oct. 1, Hallmark will be known as "The Heart of TV." It will retain its "100-plus-year-old signature crown, updating it with the tagline and a colorful palate to promote efforts including its first scripted series, 'Cedar Cove,' starring Andie MacDowell," according to Goldberg.

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