Why Companies Need Social Media Compliance
HootSuite, Friday, August 24, 2012 1:04 PM
Those tweeting from within an industry locked down by governmental compliance restrictions, such as banking, need to become aware of regulatory compliance issues. Banks and board members of public companies continue to jump on the bandwagon of marketers tweeting messages on Twitter, but Sam Mibrath warns that could get you fired or fined. He tells us that 87% of Fortune 100 companies use social media, but these companies need to put compliance rules in place before allowing executives and employees on Twitter, Facebook, Google+ and other social sites as employee representatives.
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