Who's A Techno-phobe*?

August 27, 2012

Top 10 DMAs in which adults who consider themselves techno-phobes reside:

Greenwood-Greenville, MS
Meridian, MS
Columbus-Tupelo-West Point, MS
Monroe-El Dorado, LA-AR
Alpena, MI
Bluefield-Beckley-Oak Hill, WV
Laredo, TX
Clarksburg-Weston, WV
Presque Isle, ME
Albany, GA

* Have little or no interest in purchasing advanced technology products or services. They are suspicious of computers, the Internet and technology in general.

Source: GfK MRI’s 2011 Market-by-Market Study

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