Univision Books Obama, Romney For TV Events
Failing to persuade the Commission on Presidential Debates to add a fourth meet-up between President Obama and Gov. Romney to focus on issues relevant to Hispanic voters,
Univision has secured two events -- one with each candidate. No dates were released.
The “Meet the Candidate” events will be held in English and Spanish before live audiences. The three presidential debates are scheduled for October.
Univision CEO Randy Falco wrote a letter to the debate commission seeking an additional debate, noting the importance of Hispanic voters. Hispanics can hold sway in states such as Colorado and Florida.
Facebook will work with Univision to spark interactivity with prospective voters prior to the events, which will be moderated by Jorge Ramos and Maria Elena Salinas. Falco had wanted them to moderate an Obama-Romney standoff.
Univision News President Isaac Lee stated: “In our role of informing and empowering our audience … these conversations are critically important to the community we serve. This important discussion is increasingly taking place on Facebook and we are excited to utilize the world’s largest social network to get people involved with issues that matter most to them.”
Univision will also cover the election via a partnership with YouTube leading up until Election Day.