Who's A 'Tech-thusiast*?

August 28, 2012

Top 10 DMAs in which adults who consider themselves “Tech-thusiasts” reside:

San Francisco-Oakland-San Jose, CA
Washington, DC (Hagerstown, MD)
Denver, CO
Austin, TX
San Diego, CA
Salt Lake City, UT
Seattle-Tacoma, WA
Houston, TX
Atlanta, GA
Miami-Ft. Lauderdale, FL

*Own and use advanced technology products. They want to know how things work, enjoy reading about new products and are willing to pay for top-quality electronics.

Source: GfK MRI’s 2011 Market-by-Market Study

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