Mulberry Taps MEC For Planning, Buying
British designer brand Mulberry has named GroupM's MEC to handle its global media planning and buying account, effective next month.
The agency will oversee planning for the spring/summer 2013 season, where Mulberry is expected to spend the bulk of its budget in print and digital media.
THe majority of Mulberry’s
marketing is in Europe and the US, with plans to expand in China over the next few years.
Mulberry’s media planning and buying was handled in-house. Other finalists in the pitch
included MPG/Media Contacts, ZenithOptimedia and Carat.
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