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Satellite Struggles to Find Niche (Wired)

  • , Tuesday, March 23, 2004 12 AM
The early days of satellite radio could hardly have been less auspicious. Once the service got up and running, subscribers slowly trickled in. Wall Street turned up its nose at XM and its late-to-the-party competitor Sirius Satellite Radio, and both began drowning in heaps of debt. Now, two and a half years later, the bust has turned to boom. Skeptical subscribers and investors have come around.

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