Vita Coco Marketing Moves Into NFL Territory
NYSportsJournalism.com , Tuesday, August 28, 2012 8 AM
The fresh coconut water brand has signed its first NFL endorsers — Vernon Davis, Larry Fitzgerald, Eric Decker and Devin Hester — for a multi-media campaign, who joins such athletes as Josh Hamilton, Dustin Pedroia and Joakim Noah as Vita Coco seeks to ride the category's wave of popularity.
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