Lowering Prices Has Helped Whole Foods
Supermarket News , Wednesday, August 29, 2012 8 AM
A new study suggests Whole Foods Market's price cutting is helping it gain share. A Wells Fargo Bank study found Whole Foods’ prices beat those of Pleasanton, Calif.-based Safeway by 7% on a basket of 100 items. The study also found that Trader Joe’s prices were 4% lower than those of Whole Foods, but Whole Foods beat Sprouts Farmers Market on price by 3%, The Fresh Market by 14% and Amazon Fresh by 27%, in addition to Safeway.
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