Nestle Pure Life has launched a new online promotion designed to engage Latina mothers.
The campaign, "Puro Orgullo de Mama" (Mom's Pure Pride), is an extension of the brand’s ongoing national initiative focused on this key consumer demographic.
Hosted on the Nestle Pure Life en Espanol Facebook page, the promotion encourages Latina moms to share generational stories and personal experiences that “promote a healthy lifestyle and everyday hydration.”
The Facebook page will feature a series of vignettes from the brand’s representative, TV personality Cristina Saralegui, offering hydration, nutrition and healthy habits tips within the context of family traditions.
The Nestle Waters North America brand is also offering fans a coupon for $1 off Pure Life Purified Water, and a sweepstakes with a grand prize of a trip for four to Miami to meet Saralegui, plus Pure Life water for a year.