MTV Expands Digital Offerings For VMAs
Broadcasting & Cable, Wednesday, August 29, 2012 2:26 PM
MTV has retooled its digital offerings supporting its Video Music Awards, set for Sept. 6. For one, its All Access Live, which offers viewers "access to nine cameras feeds online," has been tweaked to be consistent across multiple computer and mobile devices, writes George Winslow. And the Facebook Timeline Tracker, newly sponsored by Cover Girl, "will be producing web vignettes in the run up to the show that will have CoverGirl integrated into the content," and "will also serve as hub for trending VMA content."
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