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August Wet Seal Signs Carly Rae Jepsen

Teen retailer Wet Seal says it has signed pop singer Carly Rae Jepsen for a marketing campaign that will run through the fall and holiday seasons. The campaign includes a contest for customers to win $1,000 shopping spree, notified by a phone call from the “Call Me Maybe” star, as well as tickets to see her perform live with the Justin Bieber ‘Believe’ tour this fall. The retailer says it will also sell her new album, set to debut next month, at an exclusive price.

Tags: retail
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