Komen Launches Image-Repair Campaign

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Susan G. Komen for the Cure will put survivors in ads as it prepares for Breast Cancer Awareness Month in October. The organization is still trying to right-size public perception after having pulled funding on Planned Parenthood. The NPO, which has reportedly seen donations drop 30%, is counting on keeping the donations and corporate support. TV ads will air in mid-September featuring four survivors, including a young woman diagnosed with Stage 4 breast cancer at age 21 and still alive to tell her story eight years later. Print ads will launch in October magazines, digital content will go live Sept. 5 and earned-media efforts are being planned to support the overall campaign.

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2 comments on "Komen Launches Image-Repair Campaign ".

1. Paula Lynn from Who Else Unlimited
   

   commented on: September 4, 2012 at 6:31 p.m.
   Then again, one can easily find research teams and local breast cancer organizations where donations do not have to support high administration and advertising costs. Check out breastcancer.org by Dr. Marisa Weiss who is not only a radiology oncologist, but founder of breast cancer support groups from grass roots and more recently, a survivor herself....and an extremely wonderful person.
2. Stan Valinski from Multi-Media Solutions Group
   

   commented on: September 5, 2012 at 11 a.m.
   let the idiots who decided to mix politics with charity watch and learn from the public's reaction to their self-absorbed machinations. It truly saddens me that a previously great org could let themselves be taken over by people with another agenda.

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