To mark reaching 50 million fans on Facebook, Coca-Cola has created a new app on the site that will allow registered users to submit ideas to increase global “happiness.” That could include a new invention, a cause or even a social application. The beverage giant will select the winning proposal and provide “access to teams hat will help propel their solution,” according to the announcement. Whatever the outcome of that effort is will be piloted in 2013.
Coke said it would provide further details about the selection of participants, timelines and concepts identified in the coming weeks. The initiative is part of the brand's broader “Open Happiness” integrated marketing campaign launched a few years back. The “Happiness” theme has also been spread to other digital platforms including online music service Spotify and Tumblr.
The company's Facebook page was famously not created by itself but by two fans—Dusty Sorg and Michael Jedrzejewksi. Coke ranks as the 11the most popular brand on Facebook, according to Inside Network's PageData ranking. But other than celebrities, Facebook itself, and YouTube, it's the top corporate brand. Disney is the No. 2 company brand, with 38 million fans.