2012 OMMA Awards Finalist: Integrated Online Campaign: Entertainment: Movies, bpg, Sony Pictures Entertainment

MIB3 

Bpg used a pan-media viral marketing tactic for MIB3, creating a world where the men in black are, in fact, real, and are being covered up by the government. Our hero is a 14-year-old, “BugEyes,” who has uncovered the evidence and is sharing it via a blog, videos and Twitter. He utilizes his fanbase to search YouTube to find suspected aliens, and when a Chinese restaurant is found to be a cover operation, the plot thickens. Clues and accusations start to pile up on all media channels. Arianna Huffington issues a video statement that she is not, as accused, an alien … or is she? The breadth of this campaign is staggering, the story is immersive, and altogether, it’s a lot of fun.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Tags: awards
Recommend (2)