How Advertisers Can Work Best With Holding Companies

Forbes, Tuesday, September 4, 2012 5:12 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media

"The theory is, that major marketers are better off using multiple agencies within a single holding company, for smoother integration of their communications resources. However, this rarely happens," writes Avi Dan in this commentary on agency-client relationships in the era of many agencies umbrellaed under one holding company.

"Some holding companies have tried to get around these problems by creating dedicated, single-client agencies with a single P&L and no 'silos,'" Dan continues "And, while it may solve one problem, it often creates many others."

Read the whole story at Forbes »

Be the first to comment on "How Advertisers Can Work Best With Holding Companies "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives