2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, VML Australia, ASICS
VML increased the visibility of ASICS — a sponsor of the 2011 Gold Coast Marathon in Australia — well beyond a logo on a banner. Runners were able to prewrite status updates they wanted to post to their Facebook timelines at specific points in the race through an ASICS-branded app. The messages were triggered by the RFID chips the runners all wear to time the race. When the messages were sent, friends and family at home were alerted to the runner’s status; they in turn were encouraged to leave video messages of encouragement, which were broadcast on screens along the course at the point the runner was at.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012