2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, Engauge & Coca-Cola, My Coke Rewards
As part of its plan to brand each Friday night during October 2011 as “Coca-Cola Family Night,” the folks at Coca-Cola’s My Coke Rewards loyalty program created a handful of trivia games and virtual scavenger hunts, rendered interactive via live Twitter challenges and chats. Instructions for the challenges were conveyed via Twitpic, which added a further visual component to the branding. Was there gentle trash-talking through the #MyFamilyRules Twitter hashtag? There was indeed.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012